Big Sexy Baits - 2024 Update

Big Sexy Baits, was based in Lake Stevens, Washington, as a prominent manufacturer of soft plastic baits in the Pacific Northwest. Owner Chad Cheney is not only been an exceptional friend but was also a mentor and source of motivation for many. His dedication to crafting high-quality baits sets a standard that every bait maker should aspire to achieve.

With his background in engineering, Chad had a knack for designing some of the most exceptional baits in the industry. For bass fishermen, having BSB in their arsenal is a must. 

Since the introduction of soft plastic baits in the 1950s, the bass fishing industry has seen a remarkable transformation. Today, they're considered a necessity, with numerous companies offering a wide array of options. What set Big Sexy Baits apart was Chad's focus on rigging techniques as the foundation of his designs. Rather than solely focusing on aesthetics, Chad believes baits should be tailored to fishing styles, with an emphasis on quality. This philosophy is evident in the "Sexy" factor of BSB's offerings.

Chad retired from both Boeing and BSB in 2020 and is enjoying working on his golf game and spending time with his family. Chad was so kind as to offer his roe molds to NQ in order to keep the BSB spirit alive.